Dogma is a pet shop based in New York City. Dogma provides a  variety of animal supplies and pet accessories that  include: food, treats, toys, collars, leashes, cat litter, cages and aquariums.  Our task was to re-brand the store and represent a new concept. 

We have found minimalistic solutions for the brand, where every attribute and detail was specifically developed to emphasize the ideology of it. As for the color palette, we have chosen two primary colors: black and white, each of which symbolizes a characteristic of the brand.